WEBVTT

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Manufacturing has always been driven by changes
in customer demand.

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Now, I think How We Make is much more of

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an ecosystem of value chains
that are customer centric.

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And those value chains could be things
like additive manufacturing and robotics.

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It contemplates things like changes in how

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companies design and engineer their products.

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And so, things like model-based systems,
model-based enterprise, digital engineering.

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The adoption of that technology
may not be as quick

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as the change in customer demands.

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Another challenge would be that the adoption

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of these advanced technologies is simply impossible

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if you don't have the fundamentals
in place around process and data.

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In particular, I think there's a progression in that

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you have to have you know process
standardisation first,

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data integrity second, and then it makes the adoption

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of these advanced technologies
and AI much simpler.

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Obviously, companies face a significant number of challenges
as it relates to, supply chain.

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Those are largely driven by world events,
where previously

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they may have been driven
simply by the need to reduce costs.

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Companies that set themselves up
well for success in this area

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are companies that are going to have
that flexibility to rebalance

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their supply chains based on those world
events.

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Within the How We Make domain,
companies should be looking at

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what components or what parts of the products

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they're producing are products
and components that they highly covet

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the intellectual property
and the designs of, versus ones

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that maybe are more commoditised, and taking
a very strategic look at that.

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There's a lot around portfolio optimization

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that companies need to consider
as they think about

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business model reinvention, new business
models, new markets, etc.

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In the future, that domain is going to be a lot more
organized in nature.

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The cross-industry nature of that domain,
will be much more defined.

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And we think that that domain is going to be worth about
$34 trillion within the next decade.