PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption and the mobile wallet.
Across the US, it’s been a time of righteous anger. Millions have taken to the streets to protest racism in general and racist violence in particular. Many US company leaders are deeply involved: outraged at injustice and concerned about how to support their employees, their communities, and the long-term trust on which their organizations — like our country — depend.
PwC is increasing its own efforts to fight racism and social injustice. We also recently conducted a survey of US business leaders, employees and the general public on what fosters and inhibits trust. The survey, which was fielded in April 2020, helps provide the backdrop against which recent events came into sharp focus.