Consumer Intelligence Series

Insights into consumer attitudes and behaviors in the rapidly changing technology landscape

About the series

PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption and the mobile wallet.

Featured release

CX in M&A: What consumers think when companies combine 

Three out of five consumers said they were customers of companies that went through M&A. In this new research, we've learned that their happiness is essential for a company’s survival and understanding how M&A affects consumers can increase the chances of a deal being successful.

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Matthew Lieberman

Marketing Leader, PwC US

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