PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption, and the mobile wallet.
We conducted extensive research to better understand consumer usage and perception of voice assistants. We know adoption is increasing, but voice assistants are still being used largely for basic tasks. Why is this?