PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption, and the mobile wallet.
Good customer experience leaves people feeling heard and appreciated; it minimizes friction, maximizes efficiency and maintains a human element. Know what it takes to deliver the kind of experience that brings a 16% price premium.