Canadian findings

PwC's 21st CEO Survey: What's on the minds of Canadian CEOs in 2018?

Canadian CEOs expressed a record level of confidence in the global economy. They’re also more positive about growth in their own organizations than their global peers are. Technology and digital disruptions are changing business models and creating growth opportunities. Our survey shows that Canadian leaders have yet to fully appreciate the extent to which technology will benefit and disrupt their organizations and improve customer experiences. Few Canadian CEOs believe building more trust in business is a priority—the Canadian results are significantly lower than those of their global counterparts.


PwC Canada CEO (Senior Partner) and Chief Inclusion Officer, Bill McFarland, on Canadian CEOs' optimism, expectations and concerns for 2018

Optimism about growth

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Looking further afield for growth

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Key concerns

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Key take-aways

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Key findings

Global optimism around economic growth is the highest ever recorded at 57%, and Canadian CEOs’ optimism is significantly higher than the global average at 72%—and double what it was last year.

Canadian CEOs, while being positive, are significantly more concerned compared to last year about geopolitical uncertainty at 88%, protectionism at 84%, and cyber threats and over-regulation at 81%.

While 88% of Canadian CEOs are still looking to the United States for growth, in the face of trade threat and protectionism from our closest trading partner, they’re also looking to other countries, including China at 53%, the United Kingdom at 30%, Germany at 19% and France at 9%.

Canadian CEOs fall behind in their concern over the speed of technological change at 67% and the availability of key skills at 51%, compared to their global counterparts overall at 76% and 80%, respectively.

One third of Canadian CEOs are concerned about a lack of trust in their businesses compared to their global peers at 60%, and only 14% of Canadian CEOs feel the trust they have with their employees today is being questioned.


Explore the data

Use our data explorer tool to view how CEOs responded to our 21st Global CEO Survey.

How confident are CEOs about their company's prospects for revenue growth over the next three years?

Contact us

Bill McFarland
CEO and Chief Inclusion Officer, PwC Canada
Tel: +1 416 869 2859
Email

Tahir Ayub
National Managing Partner, Markets & Industries
Tel: +1 604 806 7502
Email