Personalizing the retail experience
Canadian Total Retail 2016 Report
shoppers surveyed in 25 countries, including over 1000 in Canada.
buy products online weekly or monthly.
of Millennials agree that their mobile phone will become their main purchase tool.
of Millennials say that reading reviews, comments and feedback
New technologies continue to shape customer demands and retailers are hard-pressed to keep up with this evolving culture. Canadian shoppers are already thinking and shopping in omni-channel dimensions, and so retailers are looking to change their model into a personalized approach to better meet ongoing expectations and, ultimately, enhance the customer experience.
We hope the insights highlighted in this year’s report help you to figure out where to start on your Total Retail journey.
Watch our Retail & Consulting partner Ted Salter as he is interviewed by Michael Hainsworth about the insights presented in the Canadian Total Retail 2016 Report. He touches on the rapid change in Canada's retail sector and how an open dialog with consumers means increased brand loyalty.
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National Assurance Markets Leader & Oakville Managing Partner, PwC Canada
Tel: +1 905 815 6500