Banking on size

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Small and mid-sized enterprises (SMEs) are a significant contributor to the Canadian economy. According to Statistics Canada, SMEs account for more than 1 million businesses across Canada, employ approximately 5.1 million employees and contribute almost 30% (i.e. approximately $593 billion) to Canada’s gross domestic product (GDP). Given their market size and impact, it’s not surprising that SMEs are a large target group for many service organizations, including Canadian banks.

To help Canadian banks understand this dynamic market segment, we conducted a survey on the banking preferences of SMEs across the country — including their perspectives on banking technology, products and services and human interaction. Our findings have now been released in this report, Banking on size.

Contact us

Jason Boggs
National Consulting Leader, PwC Canada
Tel: +1 416 941 8311

Yair Weisblum
Partner, Customer Services, PwC Canada
Tel: +1 416 814 5892

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