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Sofia Theodorou

Sofia Theodorou

Chief People Officer, PwC Canada

As Chief People Officer, Sofia is responsible for all aspects of talent management, learning and development, and human resource strategy for the firm. She is a member of our Extended Leadership Team.

Sofia was most recently Global Chief People Officer at LoyaltyOne overseeing the organizations leading human resources, workplace services and corporate sustainability initiatives in over 20 countries. Ensuring the organization maintained its presence as a top employer with an innovative culture, Sofia and her team focused on strategies that drove high employee engagement, built a compelling employment brand, and optimized people and workplace costs that enabled the business to scale its overall infrastructure and effectively conduct business in global markets. Sofia was also accountable for driving LoyaltyOne’s unique culture through its repeated award-winning people, workplace design and corporate social responsibility initiatives. Prior to joining LoyaltyOne in 2008, Sofia was Vice President, Corporate HR Programs, with Canadian Tire Corporation , where she helped map out a comprehensive talent strategy in concert with the retailer’s overall vision. 

Sofia is committed to creating a positive impact in our community and is passionate about supporting youth. She currently works with the Covenant House, Kids Help Phone and Helping Hands.



  • Human Capital


  • Ryerson University