Daniel Rydeen

Partner, Global Advisory Team, PwC Canada

Daniel Rydeen is a Partner on PwC's Global Advisory Team and leads our Americas Activation Hub.

The Activation Hub is part of PwC's ONE global program to bring the best of PwC's global capabilities, talent, and experiences to our clients and our pursuits.  Prior to this role, he led PwC Canada's xLoS Industry Team for both Consumer Markets (Retail/CPG/Transportation) and Technology, Media and Telecommunications (TMT).

Dan has more than 25 years of experience providing business consulting, systems integration and operations expertise to large companies around the globe. He applies his business and technical acumen, and global perspective, to lead significant and complex change programs, which focus on revenue enhancement, cost reduction, innovation and business change.

He began his career in the US at PwC where he spent more than 15 years, followed by 8 years at a large global systems integrator. During this time, Dan focused on high tech and telecom industries, including a role as the global account lead for one of the top three US carriers, as well as a position leading the Americas Telco Industry practice. He later relocated to Europe to assume an account lead role at the largest global wireless carrier. At the end of 2010, Dan relocated from Europe to begin work with PwC in Canada.

Contact details

Tel: +1 416 687 8011



  • Consulting
  • Technology
  • Communications
  • Retail and Consumer


  • Business Change
  • Operational Efficiency
  • Technology & Innovation