Our purpose and values

Our purpose is why we exist. Our values define what we stand for.

Our purpose is to build trust in society and solve important problems.

In a rapidly changing business environment, our purpose is to deliver dynamic solutions through a foundation based on trust, helping clients make informed decisions and operate effectively within them. Our purpose is what guides our decisions and shapes our conversations. It shows our commitment to working towards the highest quality outcomes for our clients, people and society.

Our values define who we are and what we stand for.

Our values are what we have in common and define how we behave and work with our clients, communities and each other. They allow us to deliver on our purpose with agility, capture our shared aspirations, determine our success and hold us accountable to exceed expectations.

Act with integrity

We expect and deliver the highest quality outcomes, speak up for what’s right, even in difficult situations, and make decisions as if our personal reputation is at stake.

Make a difference

We stay informed and respond with agility to the ever-changing business environment in which we operate—always looking to create a positive impact on our colleagues, clients and society.


We aim to understand every individual and what matters to them, recognizing each person’s value and contribution, while enabling them to grow in a way that brings out their best.

Work together

We collaborate, share ideas and integrate a diverse range of perspectives to improve ourselves and others.

Reimagine the possible

We empower innovation and challenge the status quo by keeping an open mind to the possibilities in every idea.

Contact us

Alain Michaud
Chief Culture Officer, PwC Canada
Tel: +1 514 205 5327

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