Empowering young people for the future of work


PwC's Young People Project

Through the PwC Canada Foundation, we're empowering our people to share their skills and experiences to help young people maximize their potential.

PwC’s Young People Project has been created to help address the issue of youth unemployment in Canada.

Our goal is to use technology to provide digital literacy training, coaching and meaningful mentorship experiences to at least 10,000 young people across Canada by 2020.

The project puts young people in the driver’s seat - providing them with a voice at the table to help reimagine where we invest our financial resources, and by connecting the next generation directly with PwC’s greatest mentorship asset - our people! 


How we make an impact

We are passionate about volunteering our skills, knowledge and resources to skill up the next generation and transform our communities.

We will be working directly with young people through PwC’s newly established national youth council - ‘The Activators’ - to help us direct funding, volunteer resources and professional skills to community organizations that help to skill up the next generation.

Together, we will reimagine the possible by addressing the root causes of youth unemployment in Canada through technology, mentorship and collaboration.


Turning challenge into opportunity

We know that being young and unemployed is at the core of many societal issues such as: increases in the risk of poverty, low self esteem, deskilling, social exclusion and mental health issues. Data also shows that there is increased risk of loss of talent and skills to support Canada’s advancing skilled labour force - especially within the digital and information technology sectors. This is a real issue for our clients and for our firm. That is why we are focusing our efforts on finding a solution to this important societal problem.


Our digital interventions

Grants for youth, by youth

Involve young people and community members in selecting our grant recipients and bringing those grants with community organizations to life together with PwC. We call this group ‘The Activators’.

Skilled volunteering

Using mobile technology, we aspire to enable our people to search, select and act on micro-volunteering opportunities (such as online mentoring, teaching, job shadowing, on demand) and continue to embed skill based experiences into our existing platforms. 

Personal giving

We are providing our people with a digital personal giving profile that will track their financial commitments to the causes they care about most. This will support our existing commitments to the United Way and is in alignment with our PwC professional talent development.

How we make our investment choices

National scale, local impact

Sharing activities and engaging our people at the national level, but focusing our impact at the local level in communities across the country.

Personal over professional

Leveraging our talents to make changes in the structure of the system. But balance that with our desire to make personal contributions with 'hands and hearts'.

Focus on the beneficiaries

Offering our people opportunities to influence personal outcomes through a hands on approach, rather than a strategic one.


Build on what exists

PwC can have an increased impact by contributing to programs in play, by closing existing gaps and extending our reach and influence.

Long-term matters

We accept that in order for this project to change the lives of young people across the country, it will take time: slow and steady is a requirement for success.

Balanced partnerships

We are supporting a number of established and grassroots not-forprofit organizations to maximize our impact.

Our progress to date

Creating career opportunities with local not-for-profits

We have collaborated with a local not-for-profit organization in Toronto to connect young people with career opportunities. Our funding and volunteer time has helped to launch programs that are connecting over 400 young people with mentorship experiences. Our people have also acted as volunteer mentors for a fellowship program, participated in the community building think tanks, and contributed to the launch of a new Leadership Foundation that has raised several million dollars since its inception.


Bringing together young people and business leaders to transform thinking

We are currently working with a national not-for-profit that specializes in addressing issues related to youth unemployment. Together, we are  convening young people and senior business leaders from across Canada to engage in a dialogue about the challenges and opportunities facing young people today. These conversations provide young people with an opportunity to articulate what is working for them,  highlight where the gaps are  and define the opportunities of tomorrow. PwC will be publishing a youth employment pulse check after each discussion to help other businesses keep pace.

Want to learn more?

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