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Social trends, people and talent in CEE

The transformation of the workforce is an important part of the region’s overall transformation. 

Especially with the EU Green Deal’s ambitious goals and decoupling economic growth in the region, supporting job creation and ensuring relevant job training for the labour market will be key for a just transition and profitable transformation. 

What are the competences that will be most valuable in the long run? 

Governments and public sector institutions should provide collaborative forms of training and technology-enabled learning that will help people meet the talent needs of a rapidly changing economy. All the while ensuring no one gets left behind. 

Gender equality and generational inclusivity are crucial to the region’s advancement and continued transformation. 


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Social trends, people and talent in CEE

Key considerations for social trends, people and talent

Higher education institutions need to adapt to the changing needs of students and the labour market.

Students seek more personalised and digital opportunities, while the labour market desires new skill sets. Technology gives educational institutions the possibility to reimagine their operations and agility. Higher education transformation will be key for student success.

Vocational education and training (VET) systems aim to prepare people for employment and active citizenship. It targets qualified and relevant skills for various sectors and occupations closely linked to the labour market. Governments need to improve the relevance of existing programmes and implement new VET programmes that are relevant to today’s labour market. 

VET comprises both formal and informal learning. It is provided through a wide range of settings and institutions including schools, public and private vocational colleges, higher education institutions and workplaces in both the formal and informal economies.

One of the UN’s sustainable development goals is  to achieve gender equality and empower all women and girls. We have seen progress in recent decades, as more women are taking leadership positions, laws are advancing gender equality and more girls are going to school. 

But the pandemic poses a threat to this advancement, and exacerbates existing inequalities. 

Governments and public sector institutions should prioritise policies and initiatives that put gender equality at the forefront to foster prosperity and peace.

As the region rapidly transforms, it’s important that no one gets left behind. 

Youth are our future leaders. Investing in their skills and development is investing in the future. 

But older generations are equally important. While youth are adept and agile with technology, it doesn’t come as naturally for older people. Time and resources should be invested into ensuring everyone is able to use and benefit from the latest digital tools.


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Agnieszka Gajewska

Agnieszka Gajewska

CEE Public Sector & Infrastructure Leader, PwC Poland

Tel: +48 517 140 537

Malina Jankowska

Malina Jankowska

Director, Public Sector, PwC Poland

Tel: +48 519 508 126

Jeffery McMillan

Jeffery McMillan

CEE Director of Brand and Communications, PwC Central and Eastern Europe

Tel: +48 519 506 633

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