Three out of four employees are interested in acquiring new competencies to meet the requirements of the changing labour market. PwC responds to these requirement with a new employer branding campaign promoting the firm’s active approach to personal & professional development.
86% respondents of the PwC study "Workforce of the future: the competing forces shaping 2030" are aware that automation will not substitute human skills, but it will force workers to be more flexible. Therefore, 74% of respondents consider the ability to retrain and acquire new competencies as a key factor to keep up with changes driven by digital transformation.
The consulting firm responds to those expectations with the new “Be a game changer” employer branding campaign. Its story has been built around uniquely human traits: ambition, flexibility, relationships, insight and leadership. Together with industry knowledge & expertise, it is the “human difference” that helps PwC employees thrive in life and at work and make such a significant business impact.
- Tomorrow will belong to the organisations which know how to recognize and enhance the human difference. Through the campaign we emphasize the continuous opportunities to learn, grow and lead at PwC. We invite candidates to work in the environment where people and technology thrive together to make an impact. We invite them to join our game-changing team.
The campaign visuals play with perspective to draw the viewer’s attention, provoke thought and bring them forward to pwc.com/beagamechanger website. There are short video forms presenting main advantages of PwC as an employer and current job offers in the areas of audit, advisory, tax and technology services. The digital campaign will be supported by off-line events and social media games challenging candidates’ curiosity and ambition.