Transformation never ends. That sentiment guides what Transcenders do each day and how they invest to stay essential. Their cultural DNA empowers them to navigate change and be prepared for anything.
67% of Transcenders lived through a major disruption—a merger or acquisition, significant business model or senior leadership change—in the last two years and emerged stronger.
They’ve learned from those challenges and embrace the concept of change as the only constant.
Transcenders don’t just talk big, they act: 84% mandate—not just encourage—collaboration and cross-functional work. They provide the tools and leadership to make it happen.
Digital is their corporate strategy, not a line item or “special effort.”
While others are ruminating on ideas, Transcender leaders are capturing and acting on the best of them, drawing from all levels to drive their business, no matter the conditions.
Talk is cheap. So Transcenders invest 33% more than other companies in the plumbing—the technology, processes, operating models and the ways of working—that will drive their digital supremacy.
Transcenders primarily use digital investments to grow their business and develop ways of working that help them easily pivot to remain essential.
They’re on the right track. More than three-quarters of Transcenders are getting value from their investments in technology and new ways of working—signiﬁcantly more than other companies.
Transcenders say their people are more innovative, more active in driving business and have learned to innovate in ways that have a positive impact on the bottom line.
Transcenders spend more to upskill their people, recruit differently and are able to attract and keep the best talent.
And they know training is meaningless if it doesn’t stick, doesn’t drive their business or fails to motivate people. That’s why 63% of Transcenders have upended their training process and obsess over getting it right.
These are some of the companies Transcenders say set the pace in digital—and they’re regularly praised in the marketplace.*
*In 2020 Global Digital IQ, respondents named up to five companies they believed lead in digital. These are some of the most-repeated names.
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About the survey
We surveyed 2,380 senior executives in 76 countries and a wide range of industry sectors. Respondents represent a range of sizes, from less than $250 million in revenue to over $50 billion. The survey was fielded by Oxford Economics between July 2019 and September 2019.
Digital Products & Consumer Markets Advisory Leader, PwC US
PwC Emerging Technology Leader, US, China, and Japan, PwC US