How tech will transform content discovery

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Can you find that show I didn't know I wanted to watch?

Consumer study of 1,000 Americans over the age of 18 
November 2017

The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and "stickiness" of their content.

The ability to harness new technologies is essential: AI, metadata, and machine learning are set to revolutionize content discovery as we know it. But how?

Through an online survey, this new, original research exposes consumer attitudes and experiences with the discovery of media content. This report also reveals:

  • Is digital discovery of video still hard for consumers?
  • How/when/where do consumers discover content?
  • How does the discovery of video content compare to the discovery of finding other types of media?
  • Are consumers overwhelmed or overjoyed by choice?
  • How influential is social media in the discovery of content?
  • How influential are streaming services in the discovery of content?
  • How can personalized recommendations be improved?
  • In what ways can my company harness new technologies to keep consumers satisfied?

Consumers speak up

look for something new to watch a few times per month
believe their friends and family know them better than their streaming service
admit that what they choose to watch is largely driven by their mood on any given day
struggle to find something to watch amid increasing options

Contact us

Mark McCaffrey

US Technology, Media and Telecommunications Leader, PwC US

Paige Hayes

Technology, Media and Telecommunications Advisory Leader, PwC US

Jason Wagner

Technology, Media and Telecommunications Partner, PwC US

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