Driving the future: Understanding the new automotive consumer

November 2016

Auto tech and consumers

There is growing buzz about auto tech, but what does it mean to consumers? Are they truly ready for the influx of technology arriving in their vehicles? Digging into consumer perceptions provides the framework for understanding the auto tech future. Our report takes a close look at four distinct aspects: autonomous vehicles, in-car technologies, car sharing and ride sharing.


Consumer Intelligence series

The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.


Contact us

Deborah K. Bothun
US Entertainment, Media and Communications Sector Leader
Tel: +1 (646) 471 9048

Matthew Lieberman
Advisory Marketing Leader
Tel: +1 (213) 217 3326

Mark McCaffrey
US Technology, Media and Telecommunications Leader, PwC
Tel: +1 (408) 817-4199

Emmanuelle Rivet
Partner, US Technology Sector
Tel: +1 (408) 471 6973

Saverio Fato
US Automotive Leader, PwC
Tel: +1 (313) 594 3018

Evan Hirsh
US Automotive Advisory Leader
Tel: +1 (312) 578 4725

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