The global entertainment & media market as a whole, including both consumer and advertising spending will grow by 2.7 per cent compounded annually for the entire forecast period to $1.6 trillion in 2013. Initially we expect to see a 3.9 per cent drop in 2009 and a mere 0.4 per cent advance in 2010, with a period of much faster growth during the remaining period to 7.1 per cent in 2013. Consumer spending in E&M will fall by a projected 1.2 per cent in 2009, remaining weak in 2010 and seeing only relatively low growth at 3.2 per cent in 2011.
Responses to the recession will vary from country to country and region to region with some territories showing little ill effects while others experience steep declines. Latin America and Asia Pacific remain the fastest growing regions increasing at an annual compound rate of 5.1 per cent and 4.5 per cent through to 2013 reaching $73 billion and $413 billion respectively. Excluding Japan, the dominant country in the Asia Pacific region which accounted for 45 per cent of total spending in 2008, E&M spending in Asia Pacific will increase at a projected 7.1 per cent compound annual rate over the period of the Forecast.
In Vietnam, the value of the entertainment and media market approximately tripled in 5 years from 2004 to 2009 and is expected to exceed US$ 2.3 billion in 2013. the overall E&M compound annual growth rate (CAGR) of Vietnam is projected to be the highest one in the world at 16.7% followed by Saudi Arabia/Pan Arabia at 15.1% and Pakistan at 13%. Driving the E&M spending growth in Vietnam, the Internet access market is expected to grow by 20.9% (CAGR 2009-2013), Advertising by 10.9%, and Consumer/end-user spending (excluding Internet access) by 16.1%
Economic expansion is helping drive the large increases expected in most of the high-growth countries including Vietnam. Infrastructure improvements, particularly in the areas of broadband and multichannel television as well as mobile telephony, will also be principal drivers. Vietnam still has substantial room for growth due to low penetration in many categories of E&M. In line with global trends, growing in Internet access spending, Television advertising and TV subscriptions is expected to lead the industry’s expansion in Vietnam.
Note to Editors:
About the Outlook
Each year, PricewaterhouseCoopers’ global team of entertainment and media experts generates unbiased, in-depth forecasts for 12 industry segments. Incorporating data from 4 principal regions comprising 48 countries and areas around the world, Global entertainment and media outlook: 2009–2013 (the 10th annual edition) combines deep knowledge of local markets with a truly global perspective— a powerful tool for understanding critical business issues.
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