Driving business growth in 2016

Insights from PwC’s Annual
US CEO Survey

Our 2016 US CEO Survey shows concerns over volatility and over-regulation are rising. Running a global business is poised to become even more complex. US CEOs plan for moderate expansion in the US in a global marketplace that’s upending plenty of assumptions about business growth, innovation and risk.

Expect more M&A in 2016, and a deeper focus on the hard work to fortify the technology backbone of the business. Customers and partners are looking for companies who’ve got their act together on technology and people.

With few CEOs expecting a burst of global economic growth in 2016, becoming a hub that grows and adapts to an expanding network of activity is how you win.

This year, our top findings show how US CEOs are taking stock of 2016 for their business. The US CEO interview series, our biggest ever, explore the trends in detail. How are CEOs driving growth?

We note ten findings for 2016.

See top ten findings Watch the in-depth interviews
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“Think about your best-ever customer experience and how it made you feel, such as the time you went to your favorite restaurant. It’s hard to get that electronically, so it’s going to be important to provide great in-store experiences to customers. But there are also going to be times when a customer is in a rush and wants to place an order with a smartphone and pick it up at the store. The key to technology is being nimble and ready for those transitions.”

W. Rodney McMullen, Chairman and Chief Executive Officer, The Kroger Co.

  • Explore the findings...

  • Align costs with business strategy
    align-costs

    Align costs with business strategy:

    Strong demand for cost, performance management skills

    CEOs want to speed up the organization so they can both read the dangers and respond to the opportunities faster.

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  • Accelerate digital and technology impact
    accelerate-digital

    Accelerate digital and technology impact:

    Refocused on digital foundations

    While no two company’s technology bets are alike—just like their strategies—we do sense a shift in where leaders are focusing their attention, and their capital investment, in 2016.

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  • Unlock data possibilities
    unlock-data

    Unlock data possibilities:

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  • Create unique customer experiences
    create-unique-customer-experience

    Create unique customer experiences:

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  • Grow and create competitive advantage
    grow-and-create-competitive

    Grow and create competitive advantage:

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  • Transform human capital
    transform-human-capital

    Transform human capital:

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  • Stimulate innovation
    stimulate-innovation

    Stimulate innovation:

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  • Optimize deals
    optimize-deals

    Optimize deals:

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  • Secure assets
    secure-assets

    Secure assets:

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  • Navigate risk and regulatory complexity
    navigate-risk

    Navigate risk and regulatory complexity:

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  • Strengthen trust and transparency
    strengthen-trust

    Strengthen trust and transparency:

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In their own words...

PwC sat down with 35 business leaders around the US. Hear what CEOs in finance, healthcare, oil & gas, consumer goods, automotive manufacturing, chemicals, logistics, technology, and more think will unfold in 2016 and what it means for their business growth.

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Bob Moritz
US Chairman and Senior Partner
+1 646 471 8486
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John Sviokla
Global Thought Leadership
+1 617 530 5359
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Rob Gittings
US Vice Chairman, Client Service
+1 646 471 7586
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