Thought Leadership

Top health industry issues of 2012

Top health industry issues of 2012

In 2012, health industry organizations will connect in new ways with each other and their consumers as they wade through economic, regulatory, and political uncertainty. Some are stepping forward in cooperation; others are rewriting the rules of competition.

Among the key issues, we'll see value move from theory to reality, investments ramp up in informatics, the effects of drug shortages, insurers gear up to compete in a new insurance exchange marketplace, pharma companies slim down and healthcare increasing its social media presence.

PwC’s Health Research Institute commissioned an online survey of 1,000 US adults in fall 2011. Below are some survey results related to consumers deferring care and their use of social media for a healthcare related purpose.

Percent of consumers who have deferred care in the past year because of cost

Chart nav

AGE

 

18-24

 

25-34

 

35-44

 

45-54

 

55-64

 

65+

GENDER

 

Female

 

Male

INSURANCE

 

Uninsured

 

Employer

 

Individual

 

Medicaid

 

Medicare

ALL

 

ALL

 

Source: PwC HRI Consumer Survey, 2011


Percent of consumers who have used the following social media for healthcare purposes

Chart nav

AGE

 

18-24

 

25-34

 

35-44

 

45-54

 

55-64

 

65+

GENDER

 

Female

 

Male

INSURANCE

 

Uninsured

 

Employer

 

Individual

 

Medicaid

 

Medicare

ALL

 

ALL

 

Source: PwC HRI Consumer Survey, 2011

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