The new science of personalized medicine
The advent of personalized medicine, which targets individualized treatment and care based on personal and genetic variation, is creating a booming market that is bigger than most may realize. But personalized medicine is a disruptive innovation that will create both opportunities and challenges for traditional healthcare and emerging new market participants.
The promise of personalized medicine has been predicated upon advances in genomics and proteomics, completion of the human genome map, and development of "targeted" diagnostics and therapeutics. Genomic testing enables physicians to identify an individual’s susceptibility to disease, predict how a given patient will respond to a particular drug, eliminate unnecessary treatments, reduce the incidence of adverse reactions to drugs, increase the efficacy of treatments and ultimately, improve health outcomes.
Look for papers, articles, and case studies. See all thought leadership.