More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act (ACA) through the state health insurance exchanges or Medicaid expansion. For businesses aiming to succeed in the New Health Economy, Hispanics represent unparalleled growth opportunities.
About how many times did you seek care for yourself at a medical clinic in a pharmacy or retail store in the past 12 months?
Source: HRI/EMC Hispanic consumer survey, 2014
In spring 2014, PwC’s Health Research Institute (HRI) and Consumer Intelligence Series set out to gain a deeper understanding of Hispanic consumers and their health-related attitudes, preferences and behaviors. The following are the key findings from this research: