View: issue 14

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PwC perspectives on current business issues and trends

Issue 14 features
Cover story
Striking the innovation balance
Discover the six tensions that most affect your company’s ability to innovate successfully. 
John J. Sviokla

Measuring innovation
Tracking your company’s progress and benchmarking your efforts are essential parts of the innovation process.
Christopher Wasden


The anytime, anywhere business opportunity
Mobility is redefining the way companies work—delivering productivity gains in the near term and paving the way for more innovative business activity in the long term.

Thomas R. Johnson
The technology powering business mobility
An executive overview of the IT building blocks.

Alan Morrison
Defining a new CEO agenda
The eight questions every business leader needs to consider in a post-crisis economy.

Tom Craren
Interview: Taking the long view
Historian Niall Ferguson looks at politics, economics, and the “killer apps” that make or break civilizations.

Interview by Gene Zasadinski