Communications integration

In the flurry of activity that surrounds an M&A transaction, often overlooked or underestimated is the critical importance of communications — for the immediate need during transaction announcement and the 100 days that follow, and over the longer-term as significant components of the combined organizations are integrated.

This paper outlines critical steps that companies should consider in their efforts to capture deal value while working through the communication challenges of a merger or acquisition. It addresses specific and relevant issues for the Communications function by progressing through the PwC integration process steps of aetting the course, planning for and executing day one, and designing and maximizing the future state.