The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton discusses the impact of social mobile cloud on businesses as they evolve into social organizations, transformed by people working more effectively together. To succeed, companies should adapt behaviors, skills and processes—not just buy the latest technologies. Read a sample chapter
Shelton provides insight on how companies can weave the entire ecosystem of employees, partners, and customers into a collaborative culture that motivates and rewards employees and delights customers. He notes that change must start at the top, where leaders develop a “continuously iterative business plan” and recognize that constant change is the new norm.
Ted Shelton is managing director for PwC’s Advisory practice, where he helps organizations across the consumer, retail and high tech industries utilize social media and mobile technologies to manage and improve their brands and increase revenue. An active blogger and thought leader, Ted has more than 25 years of consulting experience, with a focus on strategy transformation leveraging social, mobile, analytics, and cloud technologies.