Business Models for the Social Mobile Cloud:
Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Convergence of "Social Mobile Cloud"

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton discusses the impact of social mobile cloud on businesses as they evolve into social organizations, transformed by people working more effectively together. To succeed, companies should adapt behaviors, skills and processes—not just buy the latest technologies. Read a sample chapter

 
It’s not just about social media, or social networking, or even co-creation. Think about your business as a social organization where every process is being transformed by people working more effectively together.

Openness is the most important prescription for business in the social mobile cloud

 
Hierarchical structures thrive on seniority and control of information. Social technology erodes both. The skills for success in the 21st century are creativity and collaboration.

In the new organization, power and value come from sharing

 
Care about results rather than rules. Knit together the entire ecosystem of employees, partners and customers into a rich data resource and collaborative network.

How do we build our business for the social mobile cloud?

 
Where is my company in adapting to change and to the new realities of the social enterprise? How are my habits, identity, defensiveness, and expectations playing into my decisions?

Embrace new ways of thinking about change to thrive

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Change Starts at the Top

Shelton provides insight on how companies can weave the entire ecosystem of employees, partners, and customers into a collaborative culture that motivates and rewards employees and delights customers. He notes that change must start at the top, where leaders develop a “continuously iterative business plan” and recognize that constant change is the new norm.

About Ted Shelton

Ted Shelton is managing director for PwC’s Advisory practice, where he helps organizations across the consumer, retail and high tech industries utilize social media and mobile technologies to manage and improve their brands and increase revenue. An active blogger and thought leader, Ted has more than 25 years of consulting experience, with a focus on strategy transformation leveraging social, mobile, analytics, and cloud technologies.