Protecting your brand in the cloud: Transparency and trust through enhanced reporting

November 2011
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Protecting your brand in the cloud: Transparency and trust through enhanced reporting

At a glance

Cloud computing is making deep inroads into the marketplace, but organizations are concerned about risks regarding security, privacy, availability, data protection and retention. Any one of these could damage a company’s business and its brand. How can the risks impact companies’ brands and how can third-party assurance provide a solution?

It can be hard for cloud providers, security vendors and integrators to demonstrate their wares to potential customers. Third-party assurance can certify their level of security, privacy and data protection and also boost their reputation for transparency. Our November 2011 paper covers:

  • User concerns about compliance certifications and self-assessments
  • Cloud computing risks like availability and data integrity
  • Third-party assurance of security policies, monitoring and compliance