Avoiding sunstroke: Assessing national competitiveness in the global solar industry

December 2013
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Avoiding sunstroke: Assessing national competitiveness in the global solar industry

At a glance

Avoiding Sunstroke summarizes the results of a solar scenario-planning workshop in which participants explored the economic competitiveness and impact of the globalizing solar industry. The workshop, which was held at Stanford University, was facilitated by PwC.

In the summer of 2013, PwC helped facilitate scenario-planning discussions during a workshop that was organized by by Stanford University’s Steyer-Taylor Center for Energy Policy and Finance and the German Ministry for the Environment. The day-long workshop brought together approximately 20 senior solar executives from across the value chain and around the world to explore the economic competitiveness and impact of the globalizing solar industry.

By exploring four scenarios defined by varying degrees of solar penetration and barriers to growth, the group discussed ways that each may play out in 2025, concluding the industry will evolve based on a pattern of "glocalization".

Avoiding Sunstroke summarizes the findings of the day's discussion and provides provocative questions for solar executives to analyze as they plan and adjust their business strategies and for policymakers to consider as they plan legislation impacting the industry.