Increasingly favorable pricing and clarified regulations are expected to lead to major growth in the US solar market over the coming years. In this paper, PwC advises on how best to capitalize on the opportunity.
Favorable module pricing and clarified regulations are expected to drive a major growth phase in the US solar market over the coming years. Although this is anticipated to create opportunities, it could also attract global players. To succeed in a more competitive environment, solar companies should consider several key capabilities, including a US operations center with flexibility and reach, strong pipeline and capital management, market knowledge at the state level, and unique offerings for specific segments of the market (e.g. utilities, residential, and commercial).