Technology Institute Publications and Videos

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

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The Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.
The Journey to SaaS Profitability
Software-as-a-Service is driving increased operating model complexity and disruption in the industry. Executives should ensure their company's operating model supports and enhances a new customer experience, ensure the role of the CIO is supporting a new set of Lead to Cash processes, prepare for a new set of strategic and operational risks and manage shareholder expectations. PwC has described considerations for software executives to successfully meet these challenges. Is your company ready?

The new digital ecosystem reality: Managing risk to enable strategy
Being aware of risks is one thing; taking specific action to address them head on is another. Many companies have tended to look at risk management as something they should react to, rather than something that they should build into the company culture.
The new digital ecosystem reality: Innovation's next frontier is in customer service
As customer expectations evolve, customer service has emerged as the next critical differentiator. Forward-thinking companies understand that the future of customer service is proactive, integrated and omnipresent.
Technology industry findings & implications: 6th Annual Digital IQ
Technology companies are in a unique position when it comes to digital. Not only should they invest and innovate to transform their own businesses, but their customers are looking to them for help in getting a digital edge. Find out how the Tech industry rates when it comes to Digital IQ—their ability to understand and weave technology throughout the business—and what they can do to reap more value.

Q2 2014 US technology deal insights
Extending the positive momentum from the second half of 2013, equity markets set new highs, IPO markets reached activity levels not seen in years, VC investments harkened back to 2000 levels, and economic outlooks remained modestly optimistic across sectors. Private equity (PE) continued to play an active role in technology, though challenged by strategic buyers who are able to leverage healthy valuations and substantial amounts of cash on hand.

Pricing & Profitability: Deals Desk – A key business enabler to meet customer demands
Companies are looking to a deals desk function to maintain market competitiveness while managing risk and positively impacting the top and bottom line.

The new revenue recognition standard: Is your technology company ready?
The deliberation is over: On May 28, 2014, the FASB and the IASB released their new standard for revenue recognition, to take effect in 2017 for public companies. The new guidance may constitute the biggest accounting change the world has seen in over a decade, because revenue recognition informs a wide array of business decisions. Technology companies that start preparing for the change now will be in the best position to seize the opportunities that will come with the change—while also surmounting the challenges.

Global Technology IPO Review: Q2 2014
After a strong finish in the last quarter of 2013, global technology IPOs above US$40mn kept the momentum alive with total issues of US $6.8bn from 26 IPOs in Q1 2014. Total proceeds grew by 298% in value over Q1 2013 and by 160% in volume.

PwC Global 100 Software Leaders
PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

The new digital ecosystem: Video
Tom Archer, US Technology Industry Leader.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.
 

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

The connected employee experience for Technology businesses
The workforce is changing for all industries, and employers are no longer in the driver's seat. Technology companies that build a unique connected experience for their employees will drive up innovation and productivity by increasing employee job satisfaction.
 

Technology's Pervasive Impact on all Industries:

Deals/ Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

Accounting Advisory

The new digital ecosystem: Video
Tom Archer, US Technology Industry Leader.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

AutoTech

CleanTech

Entertainment and Media Tech

FinTech

HealthTech

RetailTech

Other Tech

 
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Business issue

Technology's Pervasive Impact on all Industries

Spotlight on the Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they much be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Innovation is the next frontier in customer service. Is your business prepared?
PwC's Rachel Berg, US Technology Industry Progressive Service and Customer Experience Leader, discusses next generation customer service for technology companies.

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, US Technology Industry Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, US Technology Industry Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

Learn how PwC and Galvanize are helping startups grow in the technology industry
PwC's Rockies Technology and Emerging Company Services Practice Leader, Keith Parsons, discusses how PwC and Galvanize are helping startups grow in the technology industry.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

Tech companies: Revenue recognition considerations and preparation  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses revenue recognition considerations and preparation for Technology companies.

Tech companies: The five step revenue recognition model  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the five step revenue recognition model for Technology companies.

Tech companies: The new revenue recognition standard is more than an accounting change
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the implications of the new revenue recognition standard on technology companies.

Mobile advertising consumer preferences 
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.

Tax

Tax considerations for Tech companies
PwC's US Technology Industry Tax Leader Diane Baylor discusses tax considerations associated with evolving business models for Tech companies.