Technology Institute

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

Browse publications and videos

PwC Global 100 Software Leaders
PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

Enhancing mobile advertising for Technology, Media and Communications companies
This paper in the Technology Institute’s thought leadership series titled "The New digital ecosystem reality" discusses how the personalization of mobile devices has created opportunities for advertisers to develop more targeted ads, based on user preferences at a more intimate level than ever before.

The new digital ecosystem: Video
Tom Archer, US Technology Industry Leader.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.
 

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

The connected employee experience for Technology businesses
The workforce is changing for all industries, and employers are no longer in the driver's seat. Technology companies that build a unique connected experience for their employees will drive up innovation and productivity by increasing employee job satisfaction.
 
US Technology Deal Insights: Analysis and trends in US Technology M&A activity
After a 2012 filled with uncertainties, 2013 witnessed a slow rebuilding of confidence and, perhaps, the charting of a path toward growth. After a first half that saw quarterly technology deal volume drop, optimism took hold with a doubling of activity in the second half. In the end, technology deal activity finished the year 18% lower.
 

Technology's Pervasive Impact on all Industries:

Deals/ Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

 
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Business issue

Technology's Pervasive Impact on all Industries

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, US Technology Industry Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, US Technology Industry Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

Mobile advertising consumer preferences 
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.