PwC defines a company’s Digital IQ as a measure of how well companies understand the value of technology and weave it into the fabric of their organization. Raising your organization's digital IQ — that is the way companies leverage digital technology and channels to meet customer, employee, and business partner needs — will help you take full advantage of many of the recent changes in the global economy.
Raising a firm’s digital IQ is critical to ensure ongoing competitiveness in virtually all industries. But for technology firms the stakes are even higher. After all, technology companies are at the forefront of innovation and business transformation—they are responsible for creating the very software and tools that disrupt and even destroy traditional ways of doing business. The rapid development of mobile devices, big data, social media, and the cloud has led to an important trend for technology companies: the shift from creating a product to providing a service. For executives at technology firms, the imperative is to think about technology not merely as a product, but as the critical component that sits at the heart of everything.