Technology Institute Publications and Videos

PwC's Technology Institute is our global research network that studies the business of technology with the purpose of creating thought leadership that offers both fact based analysis and experience based perspectives.

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The 3 things ​you​ need to know about...​​Daily Fantasy Sports is “Game On” in New York

This report discusses New York State’s finalization of their regulatory framework for Daily Fantasy Sports (DFS) and the “state of play” in DFS across the U.S.

The 3 things ​ISPs​ need to know about...​The Digital Millennium Copyright Act

This report discusses the ambiguity around The Digital Millennium Copyright Act ("DMCA") statutory language​ and the ​need for clarity and new solutions to ensure ISPs are compliant when faced with copyright infringement.

The 3 things you need to know about...Checking in? Payment card security continues to challenge hotel companies

PCI DSS v3.2 solid foundational standard​s​ ​will aid in helping hotel companies ​protect themselves against cardholder and other sensitive data breaches.

Tech Sector Game Changers: A biannual report on new accounting and reporting trends - July 2016

Our biannual report on new accounting and reporting trends focuses on analysis of the new trends affecting this dynamic and competitive segment of the economy.

Technology

Despite global economic uncertainties, 2016 is keeping pace with 2015’s record-breaking year for tech M&A. Following a modest start to the year, dealmakers came alive late in Q2’16 with a handful of multi-billion dollar transactions.

Shifting boundaries: The evolving technology equipment manufacturer landscape

The contract manufacturing marketplace is undergoing a major shift. Original equipment manufacturers (OEMs) are experiencing new strategic outsourcing options and electronic manufacturing services (EMS) are expanding into new services.

3 things you need to know about... Privacy Shield has arrived… is it here to stay?

This report discusses the EU Commission's adoption of the E.U.-US Privacy Shield, uncertainty around the Shield’s permanence, and the future landscape of transatlantic data flows.

Cornering the globe: The nine lives of globalization 2.0

This​ release identifies the ways in which global stakeholders can take advantage of the shifting macroeconomic, geopolitical, and industry landscape for long-term growth.

Tell Me More: The regulatory environment for gaming is evolving as casinos respond to new customers preferences

This release discusses the implications of evolving customer preferences, emerging gaming platforms, and a more permissive regulatory environment for the casino industry.

SD-Wan for service providers: Threat or opportunity

Software defined networks are opening a shift in the telecommunications service provider marketplace. SD-WAN could provide flexibility and opportunity to address the need for lower total cost of ownership sought by MPLS providers.

Work-life 3.0

Report analysing the future of work – the state of jobs, managing talent and how to optimise use of technology

Cornering the globe: Does GDP even matter? Capturing profit in emerging markets

​This​ release highlights opportunities to capture growth that can be measured in terms of profit and generating returns.​ ​

Consumer Intelligence Series

Using consumer surveys, interviews with business influencers and social listening, we reveal how unlocking the sharing economy today can help you stay ahead of disruption and capitalize on new revenue sources.

The 3 things you need to know about...Cuba: Open for business?

PwC explores the opportunities and considerations involved for major players in hospitality and travel interested in building a presence in Cuba.

Customer experience: Cutting through the hype to find real value

What’s the trick to getting customer experience right? Knowing what customers truly value and delivering on that profitably.

Customer experience: It may be a soft concept, but getting it right takes hard-nosed strategy

Is your customer experience strategy generating enough value for your business while also creating the right value for your customers?

2015 Global Digital IQ® Survey: Are Technology companies digital leaders

The Digital IQ® Survey has asked one simple question: What actions can leaders take to confirm their digital investments deliver and sustain value. This paper explores the Technology industry findings.

Maximizing Value Operationalizing portfolio management in SAFe® Enterprises

Learn why some some organizations are adopting supplementary frameworks, such as the Scaled Agile Framework (SAFe®), to help implement agile methodologies.

Streaming the future

How will technology, media, and telecommunications companies prepare for further disruption?

The 3 things you need to know about...The FCC’s proposed Broadband Privacy Rule

This report highlights the potential NPRM specific guidelines, actionable privacy and security requirements ISPs will now be required to follow.

The 3 things you need to know about...The impact of a new law banning use of forced labor on global supply chain

This report discusses the wide range of industries that will be impacted by the Trade Facilitation and Trade Enforcement Act, the challenges with the inability to trace the original source of materials and the global focus on ending forced labor both domestically and internationally.

The 3 things you need to know about...Unlocking the Set-Top Box

The FCC proposed new rules requiring cable and satellite companies ­ to “unlock” their set­-top boxes. PwC explores the implications.

The 3 things you need to know about...Transatlantic Data Flows in 2016 and Beyond

What implementation challenges will Privacy Shield face, causing concerns if it provides protection under EU law and uses personal data of EU citizens inside and outside of the EU?

2016 Technology Industry Trends

The long-term success of tech companies at disrupting traditional businesses is not a given. Here’s three ways to enter an existing market.

Global State of Information Security Survey: Technology

Technology organizations detected fewer security incidents in 2014, despite a global increase in cyberattacks. Incidents carried out by insiders and nation-states represent particular challenges for many companies, whose identity management and employee training programs often fall short of the mark. On the upside, the tech sector leads the way in adoption of certain strategic security initiatives.

Bonfire of the brands: will your brand survive and thrive?

In this edition of our Consumer Intelligence Series, we uncover insights into brand strategies that have proved resilient over decades of rapid change.

Digital commerce is a journey

Businesses don’t need a digital strategy. They need a business strategy for the digital age.

Predictions and insights

In this piece, we focus on current challenges facing tax, predictions for the Tax Function of the Future, and how the current tax function will have to adapt to support and keep pace with the wider business.

Outside the box, inside the lines: Leveraging ethics and compliance to boost tech sector innovation and growth

For technology companies, the future is the business model. In today’s environment of constant innovation, exponential growth, and rapid expansion into unfamiliar markets, technology companies may not be placing ethics and compliance (E&C) risks at the forefront of their priorities.

Let's Megadeal

Let's Megadeal: Seven strategies for managing the unique challenges of large technology mergers & acquisitions.

Building Enterprise Agility

In our fast-moving world, the winners will be companies that can sense change and respond accordingly. Companies striving to become agile must think in terms of three kinds of drivers of change: the “operating environment” that might radically reshape their business environment; “strategic responsiveness” or the soft levers they can pull in response; and the “organizational flexibility” that invariably affects their capacity to respond quickly. PwC has identified four key attributes for executives to consider. Becoming an agile enterprise is an ongoing process - Is your business prepared?

Driving software development through measurement

The performance of software development teams is an area of high interest for Technology executives—especially with the increasing impact of software on the usability and functionality of high-tech products. PwC’s Software Measurement Study was designed to analyze the current state of measurement and practices in software development environments. The study compared measurement practices to industry leading practices to provide an assessment of software measurement.

The Wearable Future

There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

The Journey to SaaS Profitability

With Software-as-a-Service driving increased operating model complexity and disruption in the industry, executives need to evolve to meet these challenges.

The new revenue recognition standard: Is your technology company ready?

Although the effective date for the new revenue recognition standard may seem far off, companies most affected by the change should start preparing now.

PwC Global 100 Software Leaders

PwC presents insights into how software industry trends -cloud, software-as-a-service (SaaS), mobile devices and consumerization of IT –are impacting where the industry is going. Also, view top 100 software leaders by revenue.

The connected employee experience for Technology businesses

Tech companies that build a connected experience for their employees will increase innovation and productivity by increasing employee job satisfaction.

The New Digital Ecosystem Reality: Nine Trends Rewriting the Rules of Business

This 5 part series of papers discusses technological, economic, and political trends that are important to CEOs and C-Suite executives to remain competitive.

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.


Technology's Pervasive Impact on all Industries:

Deals / Innovation:

Driving Business Impact with Cloud:

Globalization/ Emerging Countries:

Security and Privacy:

Achieving Organization Agility/Talent:

Accounting Advisory

The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

The New Digital Ecosystem Reality: Nine trends rewriting the rules of business
PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

 
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Business issue

Technology's Pervasive Impact on all Industries

Disruption in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses technology disruption.

Growth in the Technology industry
PwC's US Technology Industry Leader, Pierre-Alain Sur, discusses growth in the Technology industry.

Spotlight on the sharing economy
The impact of sharing economy: By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity?

Technology companies have a unique opportunity to help their customers raise their Digital IQ
How the Technology industry is enabling the sharing economy and its implications for companies?

Spotlight on the Wearable Future
There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they much be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Innovation is the next frontier in customer service. Is your business prepared?
PwC's Rachel Berg, US Technology Industry Progressive Service and Customer Experience Leader, discusses next generation customer service for technology companies.

Pricing model changes and analytics allow opportunities for new customer segments
PwC's US Technology Customer Competency Leader Joe Lo discusses SaaS pricing and the importance of pricing analytics.

Business model shifts offer endless opportunities for strategic growth
Tom Archer, Global Google Alliance Leader, discusses strategic growth and business model shifts.

How will mobility disrupt your industry?
It took 22 years for the first 2 billion people to connect to the Internet. The next 2 billion users will come online within the next five years.

New digital ecosystem: Nine trends rewriting the rules of business
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.

Deals/Innovation

The new revenue recognition standard: how Technology company deal makers can prepare
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, discusses how Technology company deal makers can prepare for the new revenue recognition standard.

Disruption is driving a lot of technology transactions
PwC's Rob Fisher discusses trends and the future outlook for technology deals.

Technology companies should adjust their strategy when approaching large technology deals
PwC's Rob Fisher discusses how to think differently when approaching technology megadeals.

Today's technology deals market
PwC Technology Deals Leader Rob Fisher talks to The Deal about the 4 key things tech companies need to get right to have an effective M&A process.

Navigating the challenges of being a public company
Bryan McLaughlin, PwC's US Technology Deals Partner, discusses the momentum in the technology IPO market.

Regulatory considerations for the IPO process
Cory Starr, US Technology Industry Assurance Leader, shares PwC's point of view on the IPO process.

Driving Business Impact with Cloud

Businesses need a new IT platform in today's digital world
PwC's US Technology Cloud Computing Leader Mike Pearl discusses the changing role of technology and its impact on business.

Leveraging the value of Cloud
Mike Pearl, Jasmin Young, Rohit Antao and Alison Millar from PwC's Silicon Valley Practice, discuss the benefits and challenges associated with Cloud technology.

Globalization/Emerging Countries

Innovation and emerging markets in technology
PwC's Global Technology Leader, Raman Chitkara, discusses the emerging markets in technology.

Security and Privacy

The changing risk landscape in the technology industry
Princy Jain, US Technology Risk Assurance/Security & Privacy Leader, shares PwC's point of view relative to information security and data privacy risks.

Achieving Organizational Agility/Talent

Rethinking talent and the connected experience
PwC's US Technology Industry People & Change Leader, Toni Cusumano, discusses the connected experience and rethinking talent.

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Subsector

Computers and Networking

The changing landscape for computers and networking companies
PwC's Global Computers and Networking Leader, Scott Adams, and US Technology Markets Leader, Sharon Kane, discuss how industry trends are impacting computers and networking companies.

Emerging company services and MoneyTreeTM

Preparing emerging companies for sustainable growth
PwC's US Emerging Company Services Leader, David Silverman, discusses keys to success as emerging companies move through the stages of development.

Startup companies grow more quickly today and the criteria for IPO have changed
PwC's US Emerging Company Services Leader, Danny Wallace, discusses how today's startup environment and path to an IPO has evolved.

Learn how PwC and Galvanize are helping startups grow in the technology industry
PwC's Rockies Technology and Emerging Company Services Practice Leader, Keith Parsons, discusses how PwC and Galvanize are helping startups grow in the technology industry.

The shifting focus of venture capital firms
PwC's Global Software Industry Leader Mark McCaffrey discusses the changing behavior of venture capitalists.

Software and Internet

The new revenue recognition standard and Software companies - the broader impact 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, examines the implications of the revenue recognition standard on Software companies.

Software as a Service is driving industry disruption 
Patrick Pugh, PwC's US Software and Internet Advisory Leader, discusses challenges and opportunities associated with Software as a Service.

Tech companies should start preparing now for the new revenue recognition standard 
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, explores why Technology companies should start preparing now for the new revenue recognition standard.

The impact of the revenue recognition standard on Software companies
PwC's Chris Smith, Capital Markets and Accounting Advisory Services Partner, reviews the impact of the revenue recognition standard on Software companies.

Tech companies: Revenue recognition considerations and preparation
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses revenue recognition considerations and preparation for Technology companies.

Tech companies: The five step revenue recognition model  
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the five step revenue recognition model for Technology companies.

Tech companies: The new revenue recognition standard is more than an accounting change
PwC's Capital Markets and Accounting Advisory Services Partner, Chris Smith, discusses the implications of the new revenue recognition standard on technology companies.

Mobile advertising consumer preferences
PwC surveyed over one thousand consumers, held live focus groups and online listening campaigns, exploring the topic of consumer attitudes and behavior related to mobile advertising.

A digital revolution is causing fundamental shifts in the software industry
PwC's Global Software Industry Leader Mark McCaffrey discusses the software industry's digital revolution.

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Line of Service

Assurance

Priority services in the assurance practice
PwC's US Technology Assurance Leader, Cory Starr, discusses the facets of priority services.

Tax

Tax considerations for Tech companies
PwC's US Technology Industry Tax Leader Diane Baylor discusses tax considerations associated with evolving business models for Tech companies.