The digital channel has touched all industries and is continuing to dramatically impact the way companies conduct their business. The rate of change and the ongoing creation and destruction of business models is staggering. The winners will be those who can most effectively adapt to the expectations of the digital customer (individual, enterprise, vendor, partner, distributor). The continued digitization of data, content and other information along with the evolving expectations of the digital consumer to have a more intimate, real time, flexible and transparent relationship is forcing each industry to adapt their business models to a digitally enabled services based relationship.
For technology companies, this is also a time of great convergence between hardware, software, services and technology. Companies are creating new revenue sources from digital cloud offerings such as "Software as a Service" (SaaS), "Platform as a Service" (PaaS) and "Infrastructure as a Service" (IaaS).
How PwC can help
If you are struggling with navigating and leveraging the digital world let us assist you with enhancing the customer experience, pricing and bundling, revenue recognition, the quote to cash process and SaaS and the cloud, and compliance.
Are you ready for digital company 2013?
Five years from now, how will companies use technology to compete and succeed? To find out, the Economist Intelligence Unit, with sponsorship from PwC, surveyed over 600 senior executives worldwide, and conducted several in-depth interviews with business leaders and independent technology experts.