Center for technology and innovation publications

The center for technology and innovation's white papers provide focused, in-depth original research and analysis of significant technology or business trends affecting an industry or market segment. Our white papers are available here as PDFs. 

Technology Forecast

Technology Forecast: Future of enterprise apps: Moving beyond workflows to mindflows
This issue of the Technology Forecast examines the future of enterprise applications. Emerging technologies, including mobility, cloud, application programming interfaces (APIs), analytics and others are giving rise to the "mindful app". Mindful apps use mindflows to model human thinking within the context of a business process, blending human and software intelligence. Mindful apps empower the human factor and help deliver intelligence in the moment.

Technology Forecast: DevOps: Solving the engineering productivity challenge
This issue of the Technology Forecast asks the question: “Is there some other way?” Going in, PwC assumed the answer had to be “yes,” because web-scale companies are accelerating through disruptive periods of growth with some pain (that they anticipate, embrace, and learn from), and there are few examples of catastrophic failure. What enables such success with change management when change is a constant? What can other companies learn from their approaches?

Technology Forecast: Internet of Things: Evolving transactions into relationships
This issue of the Technology Forecast examines the impact of Internet of Things trends on businesses and the IT organization. It analyzes how businesses now have the ability to continue the relationship with customers after the sales transaction by helping them achieve the goals for which they buy the products.

Technology Forecast: Solving business problems with game-based design
This issue of the Technology Forecast examines the wide range of video game design techniques that can be used in non-game environments for business benefit. These techniques are turning out to be pivotal in motivating customers, employees, and other stakeholders, and the most compelling use cases underscore the degree to which success depends on a thoughtful reassessment of the user experience.

Technology Forecast: The business value of APIs
This issue of the Technology Forecast examines how enterprises can engage with examines how enterprises can engage with the challenges and opportunities stemming from SMAC (social computing, mobile computing, analytics and cloud computing) trends by scaling integrations and participating in expanding digital ecosystems.

Technology Forecast: Reshaping the workforce with the new analytics
This issue of Technology Forecast explores the impact of the new analytics and a culture of inquiry enterprises can foster with the help of emerging data analysis tools and services.

Technology Forecast: Building Sustainable Companies
This issue of Tech Forecast explores how sustainability can become an integral part of doing business and contribute to corporate reputation and financial results.

Technology Forecast: Transforming collaboration with social tools
This issue of Technology Forecast explores how to confront communications overload and boost collaboration potential by making best use of the new powerful social tools. Business is inherently social, which is why collaboration and communications that scale are so fundamental.

Technology Forecast: Decoding Innovation's DNA
In this issue of the Technology Forecast, we ask and answer the question, “is innovation the result of inscrutable, opaque genius, or can innovation be treated as an end-to-end process subject to performance optimization by adopting proven methods?”

Technology Forecast: Unleashing enterprise mobility
This issue of the Technology Forecast examines the underpinnings of these twin disruptions in the business world. It suggests that companies that are stuck in control mode are being penny-wise and pound-foolish. The opportunity here isn’t just to give the digital natives the shiny new gizmo they’ve been craving. Smart handhelds imply more opportunities for enterprises than might be obvious at first glance.

Technology Forecast: Driving growth with cloud computing
In this issue of the Technology Forecast, we are asking our readers to look beyond all the excitement that cloud computing is creating as a change agent for cheaper and better IT. But how will cloud computing impact the enterprise more broadly? What does cloud computing mean for business strategy and the broader C-suite agenda? Our research uncovers that cloud computing enables a new kind of business growth that is distinct from organic and inorganic growth. It does so by enabling the extensible enterprise, a strategy where the business’s own internal capabilities unlock potential business opportunities.

Technology Forecast: Making sense of Big Data
In this issue of the Technology Forecast, we review the techniques behind low-cost distributed computing that have led companies to explore more of their data in new ways. In the article, “Tapping into the power of Big Data,” on page 04, we begin with a consideration of exploratory analytics—methods that are separate from traditional business intelligence (BI). These techniques make it feasible to look for more haystacks, rather than just the needle in one haystack.

Technology Forecast: Managing the end-to-end process
In this issue of the Technology Forecast, we examine the yin yang of structured or repeatable work processes and versatile or variable human processes. Most large enterprises have spent much of the past 15 years implementing business infrastructures focused on standardized processes supported by modern enterprise applications. The words roll off the tongue so easily that we often forget that for most large enterprises, these highly standardized, repeatable, and automated processes represent a fraction of what really happens in the business. For every "yang" in the business, there are probably two "yins"—the more variable, responsive, creative, analytic, and insightful activities that heavily rely on the versatility of employees’ efforts.

Technology Forecast: Unlocking hidden transformation value
In this issue of the Technology Forecast, we look at modeling and simulation from an architectural and transformation standpoint. We explore how CIOs can have more of an impact on transformation efforts by anticipating and harnessing the power of complex adaptive system models, as an adjunct to the modeling efforts the IT department is already involved with.

Technology Forecast: Evergreening IT with Cloud Computing
The summer 2009 issue of the quarterly Technology Forecast explores the impact of cloud computing trends on IT infrastructure and its role in creating a foundation for business agility. This issue will show how today's IT environments are dominated by a collection of built to order legacy solutions that were designed to deliver functionality in a silo but not designed for agility and change. More to the point, prevailing IT practices continue to create more and more legacy by building vertically integrated stacks of siloed solutions. As a result, legacy IT has become a significant barrier to IT's ability to enable business agility. Enterprises need a way to invest in IT that does not create an ongoing and growing burden of legacy systems. This issue illustrates the real promise of cloud computing as an IT architecture and management approach that makes it possible for IT to be continuously refreshed and avoid the creation of costly and complex silos of legacy systems.

Technology Forecast: Semantic Web in the Enterprise
Business intelligence (BI) topped the priority list again in 2009 for CIOs. Many enterprises continue to spend heavily on BI, even in a down economy, but only a few are getting to the root of the BI problem. The real problem is that decision makers don't have enough information context when considering a particular issue to make their best decisions. Spending on more BI applications won't solve this problem--it's a data context problem that requires a data context solution. 

Technology Forecast: Business Management Applications
This issue of the Technology Forecast explores the future of enterprise applications and their role in creating a foundation for agility in an era of accelerating change.

Technology Forecast: Enterprise Architecture for Agility
How to maintain a high level of responsiveness is the main issue we explore in the Fall issue of this recently launched journal. As observers and researchers of industry trends, we have been perplexed by the apparent lack of readiness many firms demonstrate when they face market disruptions. Almost always, these disruptions have been predictable—perhaps not in their timing but certainly in their likelihood of happening at some point in time. The emerging trends we’ve uncovered in leading-edge organizations point to a solution. 

Technology Forecast: Getting ready for Continuous Change
This new quarterly journal takes its cue from the well-known annual PwC Technology Forecast books published for over a decade. The inaugural issue considers how IT is evolving within the context of an emerging management model focused on creating enterprise agility. As authority is pushed out to the edge, what IT enablers will facilitate faster decision making? How will companies manage continuous change and the complexity that results from it? What kinds of collaboration and other Web 2.0 tools can help? What's the next software suite?

Next Gen CIO

The consumerization of IT- The next-generation CIO
The “consumerization of IT”—defined as the use of technologies that can easily be provisioned by non-technologists—is a hot topic among CIOs these days. Today’s consumerization of IT trend is the culmination of a fundamental shift in the relationship between employers and employees—especially professionals—that began four decades ago. This shift has only now worked its way into the world of enterprise technology.

The value-creating CIO
CIOs are no longer behind the scenes at their organizations. Now they’re more often expected to create value in client-facing, revenue-oriented areas where employees need the help of technology to explore and capitalize potential new opportunities and demands.

The situational CIO: IT problem solver, cost cutter, strategist
According to this PwC whitepaper, the pendulum is about to swing back to a demand for more strategic involvement by CIOs, without losing the tactical strengths favored recently.

I for innovation: The next-generation CIO
According to this PwC whitepaper, the best CIOs help define and execute forward-looking business strategies and innovation, as well as maintaining and enhancing technology resources and infrastructure.

All Other Publications

The new digital economy: How it will transform business
Current economic conditions are fostering investment in technology as emerging markets ramp up their demand for technology to fuel growth, and advanced markets seek new ways to cut costs and drive innovation.

The future of IT Outsourcing in the Cloud Computing Era
PwC surveyed 489 business executives in an effort to understand the real state of data center management today and, more importantly, what the ultimate goal is—a complete shift to public cloud offerings or a transition to private clouds or a combination of both.

Transformers: Three technology innovations that are helping businesses become more agile to better manage change
Today's pace of change is relentless. In this article from our business magazine View, discover how technology innovations like cloud computing, virtualization, enterprise Web 2.0, and business performance platforms are helping companies become more agile to better manage change.

The economics of IT & hospital performance
There has been considerable research on healthcare IT benefits during the past decade, yet even the most notable studies on the topic have been unable to definitively establish a strong relationship between IT investment and operational performance. To address this research gap, PwC studied US hospitals by using econometric techniques to investigate the relationship between IT adoption and organizational performance in hospitals. The report, which is intended for an executive-level audience, highlights PwC's study design, results, and conclusions.

Software pricing trends: How vendors can capitalize on the shift to new revenue models
Software vendors are facing significant changes to their business model. They must adapt to a new breed of customer that judges software by its ability to contribute value to the organization. More vendors are moving from the established practice of selling perpetual licenses for packaged software to newer approaches that include software-as- a-service and commercial open source.

The rise of lifestyle media: Achieving success in the digital convergence era
The consumer media landscape is radically changing: Content and services are overflowing while consumer time and attention remains limited. A new approach that helps consumers maximize their limited time and attention to create a rich, personalized, and social media environment is needed. PwC calls this approach Lifestyle Media; it is the combination of a personalized media experience with a social context for participation.

Redefining intellectual property value: The case of China
The rapidly growing capabilities of Chinese manufacturers, combined with their rapid appropriation of IP, are having an unprecedented global impact. Intellectual property vulnerabilities are a growing concern to many companies, including those in the pharmaceutical, software, electronics, consumer goods, and entertainment media industries.

IP transformation: Beyond the triple play
An organization’s strategy for evolving people, process, and technology to leverage a single, converged network based on the Internet protocol (IP) has profound implications for companies across the entertainment, computing, and communications services markets. IP transformation will fundamentally alter the industry landscape, resulting in entirely new value chains and industry structures.

Big bets for the US cable industry: Key opportunities for future revenue growth
Cable operators and networks face tremendous challenges—and great opportunities—over the next decade. A saturated core subscriber base, increasing audience fragmentation, intense competition from telecommunications carriers, disruptive new technologies, and changing consumer behavior are some of the issues affecting the industry. There are significant challenges to sustained revenue growth, but there are also potential services, like the on-demand platform, that can revitalize the industry and create new advertising, economic, and business models.