Center for technology and innovation (CTI)

PwC’s Center for Technology and Innovation (CTI) is a think tank that looks at IT trends through an enterprise lens to determine where the major business opportunities are. The CTI is best known for its quarterly Technology Forecast journal, which helps CIOs and other executives anticipate the shape of the most rapidly developing information tech changes and map out how to take advantage of them. The group also publishes a series of CIO white papers that explore how the role is evolving and how executives in that role can expand their influence.

Most Recently Published

CTI’s publications provide focused, in-depth original research and analysis of significant technology or business trends affecting an industry or market segment.

Solving business problems with game-based design This issue of the Technology Forecast examines the wide range of video game design techniques that can be used in non-game environments for business benefit. Read more

The business value of APIs This issue of the Technology Forecast examines how enterprises can engage with examines how enterprises can engage with the challenges and opportunities stemming from SMAC (social computing, mobile computing, analytics and cloud computing) trends by scaling integrations and participating in expanding digital ecosystems. Read more

Reshaping the workforce with the new analytics This issue of Technology Forecast explores the impact of the new analytics and a culture of inquiry enterprises can foster with the help of emerging data analysis tools and services. Read more

The consumerization of IT- The next-generation CIO Today’s consumerization of IT trend is the culmination of a fundamental shift in the relationship between employers and employees—especially professionals—that began four decades ago. This shift has only now worked its way into the world of enterprise technology. Read more