The interviews in this Technology Forecast focus on an emerging trend in management: creating a shared understanding of your unique position in the market and the business activities that deliver that positioning. Such creation implies a commitment to aligning business processes to that shared understanding.
Finding companies that have significant experience with this approach is a challenge. Jeanne Ross from MIT's Center for Information Systems Research shared insights from the multi-company research incorporated in her book Enterprise Architecture as Strategy and provided us with a review of where most companies sit. Yury Zaytsev describes his experiences at Swiss Reinsurance Company and the process of inventing many of the steps an individual company must follow to align its target business model and how the company actually operates. Martin Curley takes us into the highly standardized environment that describes Intel's semiconductor manufacturing business model and the challenges Intel faces to build new business value propositions.
All three interviewees covered a wide range of topics. For this issue, we have augmented each article by extracting the parts of each interview most relevant to the article theme.
Jeanne W. Ross
Director and Principal Research Scientist
Center for Information Systems Research (CISR)
MIT Sloan School of Management
Jeanne W. Ross studies the organizational and performance implications of enterprise initiatives related to enterprise architecture, governance, and new IT management practices. Ross shares her research in lectures, executive education courses, articles, and books. Her work has appeared in the Sloan Management Review, Harvard Business Review, The Wall Street Journal, CIO Magazine, MIS Quarterly, MIS Quarterly Executive, and IBM Systems Journal, among others. She has coauthored two books: IT Governance: How Top Performers Manage IT Decision Rights for Superior Results (Harvard Business School Press, 2004) and Enterprise Architecture as Strategy: Creating a Foundation for Business Execution (Harvard Business School Press, 2006). Her third book, IT Savvy: What Top Executives Must Know to Go from Pain to Gain, will be published around the end of the year. Jeanne is a founding senior editor of MIS Quarterly Executive and currently serves as editor-in-chief.
Yury Zaytsev has been a practicing IT professional for more than 25 years. He has successfully applied his management and technical skills in the insurance industry, using technology to solve business problems on a global scale.
In Russia, Zaytsev developed the complex IT system for the 1980 Olympic Games in Moscow. Upon concluding this project, he moved to the US, where he worked first as an IT project manager for the retail group K-Mart in New Jersey and after that for seven years as vice president of the American International Group, New York.
He joined Swiss Reinsurance America in 1992 as head of Information Technology for Swiss Re's US subsidiaries. In 1995, he was put in charge of Swiss Re's Global IT, and he was appointed to Swiss Re's executive board in 1999. He retired as group information officer at the end of 2007.
Zaytsev studied engineering and computer technology at the Technical University in Lvov (Ukraine), graduating with a master's degree.
Senior Principal Engineer and
Global Director of IT Innovation and Research
Curley is the author of Managing Information Technology for Business Value published by Intel Press in 2004, and the coauthor of Managing IT Innovation for Business Value published in 2007.
He is an adjunct professor at the National University of Ireland, Maynooth and co-director of the Innovation Value Institute. He also is a fellow of the Institution of Engineers of Ireland and the British Computer Society.