Acknowledgements

Advisory

Technology Consulting Leader Tom DeGarmo

Chief Technologist Chris Curran

US Thought Leadership

Partner-in-Charge Rob Gittings

Strategic Marketing Lock Nelson

Center for Technology & Innovation

Managing Editor Bo Parker

Editors Vinod Baya
Alan Morrison

Contributors Gabriel Andreescu
Benjamin Bahrenburg
Chris Beiswenger
Tony Bowers
Russell Fields
Craig Gooch
Galen Gruman
Jonathan Labovich
Bud Mathaisel
Don McCrory
Chris Menyhart
Anand Rao
Bill Roberts
Jeffrey Spector
Daniel Staley
Preet Takkar
Brian Vogt

Editorial Advisor Larry Marion

Copy Editor Lea Anne Bantsari

Transcriber Dawn Regan

US studio

Design Lead Tatiana Pechenik

Illustrator Chris Pak

Production Jeff Ginsburg

Online

US Creative Leader Jack Teuber

Designer and Producer Scott Schmidt

Reviewers

Jenny Colapiertro
Julien Courbe
Victoria Frost
Dan Garrett
Alicia Harkness
Lindsey Jarrell
Joseph Kennedy
Rodney Seligman
Rex Taylor
Gerard Verweij
Rob Youngblood

Special thanks

Donna Chu
Scott Bailey
Christa Rouhe

Industry perspectives

During the preparation of this publication, we benefited greatly from interviews and conversations with the following executives:

Jonathan BecherChief Marketing and Communications Officer
SAP

Mark DawsonAssistant Vice President Information Technology
Cox Enterprises

Rishi Diwan Vice President and Head of Product Management for Sports
SAP

Pat GarrehyFounder, President, and Chief Executive Officer
Rootstock Software

Chris LeoneSenior Vice President of Development
Oracle

Sam Liu Vice President of Marketing and Business Development
Partnerpedia

Mark LorionChief Marketing Officer
Apperian

Sami MuneerVice President of Product Management for Sports
SAP

Bill MurphyChief Technology Officer
Blackstone

Alan MurraySenior Vice President of Products
Apperian

Isaac SacolickChief Information Officer
McGraw Hill Construction

Chris SchroederChief Executive Officer
App47

Amit SinhaSenior Vice President Marketing, Database & Technology Innovation
SAP

Stephen B SummersVice President of Enterprise Solutions Delivery
Tennessee Valley Authority (TVA)

Ingrid Van Den HoogenSenior Vice President Marketing
SAP

Steven WoodsGroup Vice President of Software Development
Oracle