Principal & Technology Leader
Tom DeGarmo
Partner-in-Charge
Tom Craren
Strategic Marketing
Natalie Kontra
Jordana Marx
Managing Editor
Bo Parker
Editors
Vinod Baya
Alan Morrison
Contributors
Galen Gruman
Carol Hildebrand
Bud Mathaisel
Bill Roberts
Editorial Advisors
Larry Marion
Copy Editor
Lea Anne Bantsari
Transcriber
Dawn Regan
Design Lead
Colleen Donato
Illustrators
Don Bernhardt
Tatiana Pechenik
Production
Jeff Ginsburg
Managing Director Online Marketing
Jack Teuber
Designer and Producer
Scott Schmidt
Animator
Roger Sano
Lowell E. Billings
Daniel M. Cameron
Christopher Curran
Manish S. Dharnidharka
Daniel Eckert
Kevin A. Hecht
Christopher Isaac
Simrit S. Kamboe
Surajit Kar
Eoin Russell
Patrick Shankland
Alejandro Trujilloy
Natashia Gregoire
FedEx Global Media
During the preparation of this
publication, we benefited greatly
from interviews and conversations
with the following executives:
Randi Barshack
Vice President of Marketing
Mashery
Devon Biondi
Vice President of Strategy Services
Mashery
John Donovan
Senior Executive Vice President Technology and Network Operations
AT&T
Jacob Feinstein
Executive Director, New Technology
AT&T
Brian Katz
Director, Head of Mobility Industrialization & Engineering Group
Sanofi
Peter Leiser
Vice President of Engineering,
Platforms, and Applications
Streetline
Sanjay Macwan
Assistant Vice President
AT&T Chief Technology Office
AT&T
Laura Merling
Senior Vice President of
Application Enablement
Alcatel-Lucent
John Musser
Founder of ProgrammableWeb
Alcatel-Lucent
Mark Noworolski
Chief Technology Officer
Streetline
Sam Ramji
Vice President of Strategy
Apigee
Andy Ruskin
Director of Marketing
Mashery
Ted Shelton
Managing Director
PwC
Thomas Wicinski
Vice President of
Digital Access Marketing
FedEx Services
David Zanca
Senior Vice President of IT, Customer Access, and Revenue Systems
FedEx Services