Acknowledgements

Advisory

Principal & Technology Leader
Tom DeGarmo

US Thought Leadership

Partner-in-Charge
Tom Craren

Strategic Marketing
Natalie Kontra
Jordana Marx

Center for Technology
& Innovation

Managing Editor
Bo Parker

Editors
Vinod Baya
Alan Morrison

Contributors
Galen Gruman
Carol Hildebrand
Bud Mathaisel
Bill Roberts

Editorial Advisors
Larry Marion

Copy Editor
Lea Anne Bantsari

Transcriber
Dawn Regan

US studio

Design Lead
Colleen Donato

Illustrators
Don Bernhardt
Tatiana Pechenik

Production
Jeff Ginsburg

Online

Managing Director Online Marketing
Jack Teuber

Designer and Producer
Scott Schmidt

Animator
Roger Sano

Reviewers

Lowell E. Billings
Daniel M. Cameron
Christopher Curran
Manish S. Dharnidharka
Daniel Eckert
Kevin A. Hecht
Christopher Isaac
Simrit S. Kamboe
Surajit Kar
Eoin Russell
Patrick Shankland
Alejandro Trujilloy

Special thanks

Natashia Gregoire
FedEx Global Media

Industry perspectives

During the preparation of this
publication, we benefited greatly
from interviews and conversations
with the following executives:

Randi Barshack
Vice President of Marketing
Mashery

Devon Biondi 
Vice President of Strategy Services
Mashery

John Donovan
Senior Executive Vice President Technology and Network Operations
AT&T

Jacob Feinstein
Executive Director, New Technology
AT&T

Brian Katz
Director, Head of Mobility Industrialization & Engineering Group
Sanofi

Peter Leiser
Vice President of Engineering,
Platforms, and Applications
Streetline

Sanjay Macwan
Assistant Vice President
AT&T Chief Technology Office
AT&T

Laura Merling
Senior Vice President of
Application Enablement
Alcatel-Lucent

John Musser
Founder of ProgrammableWeb
Alcatel-Lucent

Mark Noworolski
Chief Technology Officer
Streetline

Sam Ramji
Vice President of Strategy
Apigee

Andy Ruskin
Director of Marketing
Mashery

Ted Shelton
Managing Director
PwC

Thomas Wicinski
Vice President of
Digital Access Marketing
FedEx Services

David Zanca
Senior Vice President of IT, Customer Access, and Revenue Systems
FedEx Services