Principal & Technology Leader
Tom DeGarmo
Partner-in-Charge
Tom Craren
Strategic Marketing
Natalie Kontra
Jordana Marx
Managing Editor
Bo Parker
Editors
Vinod Baya
Alan Morrison
Contributors
Galen Gruman
Steve Hamby and Orbis Technologies
Bud Mathaisel
Uche Ogbuji
Bill Roberts
Brian Suda
Editorial Advisors
Nic Delaye
Jeremy Lardeau
Larry Marion
Copy Editor
Lea Anne Bantsari
Transcriber
Dawn Regan
Art Director
Tatiana Pechenik
Designer
Peggy Fresenburg
Illustrators
Don Bernhardt
James Millefolie
Production
Jeff Ginsburg
Managing Director Online Marketing
Jack Teuber
Designer and Producer
Scott Schmidt
Animator
Roger Sano
Jeff Auker
Ken Campbell
Murali Chilakapati
Oliver Halter
Matt Moore
Rick Whitney
Cate Corcoran
WIT Strategy
Nisha Pathak
Metamarkets
Lisa Sheeran
Sheeran/Jager Communication
During the preparation of this
publication, we benefited greatly
from interviews and conversations
with the following executives:
Kurt J. Bilafer
Regional Vice President, Analytics,
Asia Pacific Japan
SAP
Jonathan Chihorek
Vice President, Global Supply Chain Systems
Ingram Micro
Zach Devereaux
Chief Analyst
Nexalogy Environics
Mike Driscoll
Chief Executive Officer
Metamarkets
Elissa Fink
Chief Marketing Officer
Tableau Software
Kaiser Fung
Adjunct Professor
New York University
Kent Kushar
Chief Information Officer
E. & J. Gallo Winery
Josée Latendresse
Owner
Latendresse Groupe Conseil
Mario Leone
Chief Information Officer
Ingram Micro
Jock Mackinlay
Director, Visual Analysis
Tableau Software
Jonathan Newman
Senior Director, Enterprise Web & EMEA eSolutions
Ingram Micro
Ashwin Rangan
Chief Information Officer
Edwards Lifesciences
Seth Redmore
Vice President, Marketing and Product Management
Lexalytics
Vince Schiavone
Co-founder and Executive Chairman
ListenLogic
Jon Slade
Global Online and Strategic Advertising Sales Director
Financial Times
Claude Théoret
President
Nexalogy Environics
Saul Zambrano
Senior Director,
Customer Energy Solutions
Pacific Gas & Electric