US Thought Leadership

Tom Craren

Strategic Marketing
Natalie Kontra
Jordana Marx

Center for Technology and Innovation

Vinod Baya, Alan Morrison

Heather Ashton, Galen Gruman, David Kelly, Bud Mathaisel, Bill Roberts

Editorial Advisers
Larry Marion, Christine Wendin

Copy Editor
Lea Anne Bantsari

Dawn Regan




US Studio

Art Director
Lisa Marie Taylor

Suzanne Lau

James Millefolie, Tatiana Pechenik


Managing Director, Online Marketing
Jack Teuber

Designer and Producer
Scott Schmidt


Steve Ardire, Rich Beaumont, Mike Bergman, Basudeb Dash, Maxim Duprat, Carl Duyck, Rajiv Jain, Jonathan Labovich, Frank Munn, Marie Wallace, Christopher Wasden

Special thanks to

Steve Canny
Cisco Systems

Yasemin Krause
Voce Communications

Ram Menon

Craig Norvell and Steve Sears

Susan Scrupski
Social Business Council

David Brockington and Ju Wu

Carrie Young


Industry perspectives

During the preparation of this publication, we benefited greatly from interviews and conversations with the following executives:

Jans Aasman, President and CEO, Franz

Sriram Chakravarthy, Director, Product Strategy and Development, TIBCO

Ryan Damico, Co-founder and CEO, Crocodoc

Keith Griffin, Lead Architect, Enterprise Collaboration Platform, Cisco Systems

Bill Guinn, CTO, Amdocs

Natalie Hanson, Senior Director, Strategic Programs and User Experience Consulting, SAP

Dick Hirsch, Senior Consultant, Siemens IT Services and Solutions

Bill Hopkins, Director of Operations, Egon Zehnder International

Sheldon Laube, Chief Innovation Officer, PwC

Nina Llorens, Program Manager, Strategic Programs and User Experience Knowledge Management Competency Center, SAP

Jack Miller, Global Vice President, Collaboration and Cloud Analytics, SAP

Rick Napolitano, CIO, ARINC

Tony O’Driscoll, Executive Director, Center for Technology, Entertainment and Media Fuqua School of Business, Duke University

Sameer Patel, Partner, Sovos Group Solutions

Holly Simmons, Senior Director, Marketing, SAP

Tim Young, CEO and Founder, Socialcast