CRM & Customer Experience Transformation

Within Customer Experience we help our clients better understand and enable their customers to transform their customer experience and relationships to be not just a short term individual transaction but a long term relationship and sum of all experiences a customer has with the supplier of goods and services over the duration.

Leveraging Oracle’s CRM/CX technology, PwC helps companies to better understand and build stronger relationships with their customers while transforming their experience. With the right strategy, design & technology implementation, companies can leverage customer experience analytics and better process management to make more integrated cross channel decisions that:

  • Build customer loyalty through optimized and superior customer service
  • Increase revenue through effective cross-and up-selling
  • Align processes, IT applications & infrastructure around the customer experience – via the cloud, on premise or hybrid
  • Enable clean customer data from all sources to better serve the customer with accuracy
  • Enhance high value activities and technology to achieve sustained migration to lower-cost sales, marketing & service channels