Advertising today is not what it was yesterday. You have to look for new and innovative ways to promote your products and services, using both traditional and new media strategies. And these new strategies bring new challenges: changes in advertising agency contracts, analyzing contract compliance, differentiating media spend and measuring ROI.
Our Media and Advertising Assurance Services (MAAS) practice has developed an approach to help businesses understand how their media and advertising dollars are spent. We focus on all forms of marketing: including media (traditional broadcast, radio, print) as well as creative production, direct marketing, promotions, public relations and sponsorships.
Our clients have realized anywhere from 2 to 12% savings in the first year, followed by single-digit savings in subsequent years.
US advertising revenue is expected to reach $720B by 2020, with mobile and video internet advertising growing the fastest at 17.4% annually.
2 IAB internet advertising revenue report: 2015 full year results, April 2016, https://www.iab.com/wp-content/uploads/2016/04/IAB-Internet-Advertising-Revenue-Report-FY-2015.pdf
PwC’s Media and Advertising Assurance Services follows a phased approach to assist companies in determining the effectiveness and efficiency of their media and advertising spend. Our professionals have a broad range of knowledge in working through each of the aspects of the advertising process, from agency on-boarding to on-going monitoring of spend.
Our services include:
Media and advertising investments should yield positive results.