PwC's 2013 survey of privacy professionals across the United States includes 370 respondents at the board of directors level responsible for oversight of privacy programs, as well as practitioners involved in day-to-day privacy operations.
Customer data is one of your organization’s most valuable assets. The way you collect, store, manage and protect that data can set your company apart, build customer trust and enhance your brand. Finding the right balance between protecting data and enabling its use in new and innovative ways is critical to emerging as a leader in today’s Data Age. But how do companies find the right balance and the right strategy?
PwC’s 2013 data privacy survey provides a benchmark and opportunity for organizations to better understand the privacy landscape and see how their privacy programs stack up against the competition. The 370 respondents represent a mix of board-level executives responsible for overseeing privacy programs and practitioners involved in day-to-day privacy operations. Their feedback sheds light on the most effective means of communicating privacy risks and developing strategies to address them.
To request copy of the full survey analysis or speak to a member of the PwC data privacy team regarding the steps organizations are taking to shape their privacy programs, please contact us.