Retailing 2020: Winning in a polarized world

September 2012
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Retailing 2020: Winning in a polarized world

At a glance

Retailing 2020: Winning in a polarized world identifies economic drivers that will shape the future US retail landscape and success factors winning retailers and suppliers will likely need to manage to drive growth in the retail landscape of 2020.

Retailing 2020: Winning in a polarized world identifies economic drivers that will likely shape the future of the US retail landscape.

By 2020, retailers will need to transform themselves and adapt to an increasingly polarized world of greater channel fragmentation, non-store retail growth, smaller formats and retail footprints that may not involve physical stores at all. Additionally, retailers will have to cope with an increase in fixed-income consumers, and the new wave of consumers who follow brands via social media.

To drive future growth, Retailing 2020 outlines the critical success factors for retailers and suppliers to manage the complex and diverse realities of the retail landscape in 2020 including:

  • Total value chain
  • Dynamic clustering to optimize fragmented growth
  • Competing on a truly global scale
  • Branding in omnichannel space
  • Managing data security and privacy
  • Managing diverse retail models