Retail and Consumer Insights: Innovation in the retail and consumer products industry

November 2013
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Retail and Consumer Insights: Innovation in the retail and consumer products industry

At a glance

According to PwC’s new report, 93 percent of retailers and CPG companies consider breakthrough innovation to be their major source of growth, and increasingly necessary to ultimately boost profitability. Explore a look at the expanded role of innovation in today’s business environment.

In the current business environment, incremental growth generated by marketing or R&D can no longer create and sustain success. As a result, business leaders have realized the clear need for crafting an effective innovation strategy.