Customers take control

December 2011
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Understand how online shoppers are reshaping the retail experience: PwC

At a glance

How the multi-channel shopper is changing the global retail landscape. Global internet shoppers expecting to spend more online in the future and consumers becoming increasingly sophisticated, retailers need to act now to close the gap.

The conventional high street store is at risk: with over half (53%) of global internet shoppers expecting to spend more online in the future and consumers becoming increasingly sophisticated, retailers need to act now to close the gap. Our survey of over 7,ooo online shoppers in seven countries, shows a remarkably consistent picture across the world, with internet shopping becoming an integral part of day-to-day behavior.