The current digital shopping era means companies can maximize multichannel growth. Here you can read about the impact of business mobility on individual and corporate productivity, and the importance of retailer/supplier collaboration. Other interesting trends unfolding and explored here are consumer sustainability demands and how companies are putting digital data to good use in their international expansion plans.
The digital transformation underway is empowering consumers and enabling consumer packaged goods (CPG) companies and retailers to manage the enterprise more effectively and efficiently in order to drive growth, according to the attached Grocery Manufacturers Association (GMA) and PwC 2011 financial performance report. This year’s report, Thriving in a connected world, takes an in-depth look into today’s digital environment and the ramifications for corporate management and productivity; and also provides a robust financial analysis of the CPG industry.
Thriving in a connected world explores the digital shopping future currently unfolding and how companies can maximize multichannel growth, the impact of business mobility on individual and corporate productivity, and the importance of retailer/supplier collaboration. The report probes into the challenges associated with today’s roiling commodities market, China’s twelfth five-year plan, and consumer sustainability demands. We also examine how companies are using digital data to increase their competitive stance and to get smarter about international expansion plans.