Delivering a consistent brand experience across all points of contact
The convergence of physical formats, online formats and digital tools enables consumers to browse and purchase products through any channel of their preference on a 24/7 basis, anywhere at any time. For retailers, the notion of omnichannel branding and consistently delivering a seamless experience across channels presents some distinct challenges, while also creating unique opportunities. Expert use of business intelligence tools, coupled with a profound understanding of shoppers‘ needs and experiences in real time, will give organization a competitive advantage in the age of omnichannel retailing.
Impacts to retail and consumer companies
What companies should do