International expansion

Achieving an effective consumer and supply chain strategy

Competitive pressures, aging domestic consumers, margin/growth pressures and a saturated domestic market are encouraging companies to pursue opportunities internationally. The flattening of the global world through new technologies is fueling this trend, which means that companies can more easily handle operations on a global scale that were once thought to be too complex. In order to succeed, companies need to ensure they are knowledgeable on the region's social/cultural/ geopolitical climate, its pricing and tax structures, and that they understand consumer market behaviors. Organizations need to think and act locally while operating globally.

Impacts to companies

  • Leverage "focused" strategy to capture benefits of new markets
  • Optimize global procurement
  • Execute the appropriate tax, IT, HR planning/labor strategy and planning across international borders
  • Effectively manage significant change events that could otherwise seriously impact business operations
  • Leverage product portfolio that meets shifting consumer needs
  • Generate revenue through premium and incremental sales

What companies should do

Our R&C practitioners can help companies navigate the realities of today’s changing world and can help companies drive growth through expansion — expansion to new markets and expansion/realignment to address today’s new consumer:

  • Drive global growth through a strategy that captures the benefits of global markets by choosing the right market and implementing the appropriate business models for these new markets
  • Assess company strategy on operations, products and vendors
  • Embed the consumer/customer behavior/wants into organizational strategic plans
  • Evaluate product portfolio to evaluate opportunities for innovation and realignment
  • Establish proper KPIs/measures and tracking mechanisms to provide visibility and assess ongoing performance against objectives; report progress
  • Perform a readiness and risk analysis and a project plan for execution

Resources