Growth and innovation

78% of the most innovative retail and consumer companies have a well-defined innovation strategy compared with only 47% of the least innovative firms.
78% of the most innovative retail and consumer companies have a well-defined innovation strategy compared with only 47% of the least innovative firms.
 

Top innovators expect to grow much faster

As the US economy moves toward a return to economic growth, many retail and consumer products companies have renewed their focus on entering new markets and segments with new offerings to drive topline growth. Companies can no longer attain substantial rates of growth or profit by tweaking the status quo, so they are looking to strategies and operating models geared towards product/services innovation to pursue growth.

How PwC can help

Our growth and innovation team helps companies integrate any number of growth management strategies to pursue new markets and offerings including incubators, open innovation, and co-creation, as well as strategy related to private label/stores own brand products by:

  • Performing a customer and channel profitability analysis
  • Performing a market entry and strategy analysis
  • Performing a channel strategy and analysis
  • Optimizing sales force effectiveness
  • Increasing company understanding of the value of IT innovation
  • Accessing companies information decision and support technologies
  • Post-deal integration including defining integration strategy and integrated operating model, capturing all sources of value, planning and program managing the enterprise wide integration effort and functional support across the full breadth of impacted business functions

Contact a retail and consumer industry professional in your area to discuss your unique business concerns.

Related resources