Emerging markets calling: Growth beyond the comfort zone

Businesses are going where demand is growing. That means venturing into new markets abroad — a move that doesn’t come naturally to all private companies yet may be more manageable than they think.

We interviewed 226 chief executives at US private companies* about why they're seeking growth abroad — as well as why some of them are hanging back. Read about the top opportunities and challenges private businesses see in fast-growth markets around the globe, and the various market entry strategies that can lead to success there.

*Trendsetter Barometer






Look before you leap

PwC's Ken Esch discusses why growth-minded companies can't afford to ignore global opportunities.

Explore employee top financial concerns

PwC Employee Financial Wellness Survey