Private companies are setting their sights on emerging and fast-growing markets (EFGMs), where economic conditions are rebounding more quickly than in mature markets. At present, the EFGM landscape is dominated by the BRICs – Brazil, Russia, India, and China – but a second tier of rapidly developing markets, including Indonesia and Mexico, is catching up.
Read about the top business opportunities and risks in these markets as identified by 158 private-company executives interviewed by the Economist Intelligence Unit for this publication and as observed first hand by PwC partners around the globe.