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This survey-based paper discusses private companies' reasons for
gravitating toward emerging and fast-growing markets (EFGMs), their top
investment destinations, EFGM success stories, ongoing challenges, and how the risk landscape is changing for the better.
Building a presence in today’s growth markets:
The experience of privately held companies
These five country snapshots — Brazil, China, India, Indonesia, and Mexico
— present on-the-ground knowledge from PwC partners in those countries,
as well as detailed economic data, forecasts, and risk ratings provided by
the Economist Intelligence Unit.